The twenty-first century of "anything goes" re-addresses the brand, "Fruitful Sex". What it means to date: big business isn't going to stop me, I want my freedom, I don't want to be judged by my choices, and I want pleasure that is meaningful and rewarding, with no regrets.
The 70's were a perfect example of this! Women became independant and realized that they could make better choices in their every day life and in a potencial mate! Ideals about relationships and marriage changed drasticly. Men were going to appreciate a woman...or else! Fruitful Sex instills all that is: Good, rewarding, beneficial, well produced, with no regrets!
The journey of the brand bears the value stemmed from the movie!
Fruitful Sex t-shirts are colourful bearing the words Fruitful Sex with "Avoid temptation" in flames. We are all intreged by temptation, yet when we feel deep that this is wrong, perhaps it is wrong. The person wearing Fruitful Sex, should know what they want, wait for ripe pickings, and instincially know what is right from wrong to bear a fruitful result! mm 2010
Fruitful Sex in the twentieth century
retells the famous words every mother tells her
daughter, "WAIT!" ... in a creative way! Michelle Messina thought
of the concept and shot the film in 1998. The 3 minute film
carried serious weight and was accepted to many film festivals.
Michelle traveled through-out North America with her film and made it to Universal Studios for the best film awards. This short animation was 1 of 7 animated films representing the international program, at the prestigous Florida Film Festival with the award gala at Universal Studios.
Good things never come easy! At the peak of Michelle's
success, her trademark "Fruitful Sex" was approved which caught the attention of Fruit of
the Loom who opposed her trademark name "Fruitful Sex".
A six year battle began...After the first year into the case (In December of 1999), billionaire Warren Buffet owner of Birshire Hathaway Inc. bought Fruit of the Loom for $835 million dollars cash. They continued to keep the case open even after Michelle Messina provided documentation that she is an independant filmmaker and that she contacted them back in 1998 for sponsorship for 20 t-shirts for her world premiere at the Toronto International Short Film Festival which they refused.
Michelle's commitment, perseverance, and patience eventually won
her the case in 2006, and the trademark "Fruitful Sex" was sealed with final approval. Now, she has a line of Fruitful Sex t-shirts, pens, posters, DVDs, and more fruitful items.
The film, the brand, the name Fruitful Sex stands for :
Respect yourself and others
Restrain desires/temptation that can you lead you down the wrong path with regret
Patience - wait for fruit to ripen!
Stand for what you believe - and don't sell out!
Whatever you do make it fruitful!
"Fruitful Sex" is a reminder of good values. As a child, Michelle's
grandmother told her to wait for the right guy. Michelle's mother said, "find the right guy". Let's face it, most guys seem like the
right guy in the first few weeks!
"I wanted to retell the values
my family have instilled in me and communicate this message in a
creative way to young girls ", says Michelle. The Fruitful Sex experience is rewarding helping one to realize the importance of waiting which leads to a path of No Regrets!
This is a decision that could affect your entire life."
Give it a try!
Young woman everywhere are taking the oath about waiting,
it is not just a Fruitful Sex story...it is much more.
